“The year of 2020 marked the 15th anniversary of Jasmine since its founding. That’s 15 years of devoting ourselves to the field, developing products with the spirit of innovation and craftmanship, and building Jasmine based on integrity has ultimately made us one of the most respected enterprises in the industry. This year, we have had to deal with an unprecedented global pandemic, which has caused economies around the world to grind to a halt or even contract. However, the situation has also highlighted the importance of Jasmine’s constant pursuit of innovation. Throughout the years, Jasmine has successfully expanded its business from personal care business to hygiene products management machinery by maintaining high quality standards, optimal positioning in the high-end market as well as continuous product enhancements. Geographical coverage of our business has also widened further, extending from our own country to South Asia, Middle East and African markets. Moreover, the Company has capitalised on business opportunities arising from e-commerce channels in today’s new retail era. Bolstered by our resilient business practices, the Company continued to sustain our market leading position amidst such a complex and ever-changing operating environment in this year.
During the year, the Company’s management staff and all employees were fully committed and united to actively respond to the pandemic. To this end, we ensured that our employees resumed their work and carrying production in a safe manner. During this pandemic outbreak, the good and long-standing relationships with suppliers, logistics providers and distributors, allowed the Company to quickly return to normal operations. By guaranteeing a stable supply to the market, we successfully fulfilled our corporate social responsibility.
During this pandemic, consumer demand for disposable masks, has remained strong due to increased public awareness of personal hygiene. Jasmine always strives for innovation, focusing on the development and sale of high-quality premium products. This has resulted in an increase in the contribution of our premium product portfolio. The B2B tissue market faced greater pressure due to various COVID-19 lockdown measures.
Over the past decade, technology has been developing by leaps and bounds while sales channels have also undergone rapid changes due to increased internet penetration cross the globe. This has led to the widespread popularity and expansion of online purchases.
With improved hygiene awareness among consumers during the pandemic, the demand for personal care products is expected to continue after the pandemic has passed.
While focusing on business development, the Company will always recognize the importance of upholding its social responsibility. In 2020, the Company donated sizable amount for construction of Covid Hospital in Biratnagar, feminine items and masks to to frontline cleaning staff of our municipality and their families to support them while they faced the hardships of pandemic prevention.
Jasmine believes that employees are the greatest asset. We are dedicated to providing promising career development paths for employees. We also create harmony with a “family culture”. We offer a fair and reasonable remuneration and performance incentive mechanism alongside comprehensive training programmes.
As we head toward 2021, competition in the hygiene markets will remain. Despite facing a number of challenges, the Company will continue to grow, relying on its distinctive brand image and positioning, consistent and well-established product reputation, large production capacity, extensive sales network and well-developed e-commerce business. Moreover, we will integrate both online and offline sales channels to offer consumers a greater variety of high-quality products and services while also exploring the ever-expanding potential in the hygiene products market that will both create advantages and maximize value. 2021 will usher in the beginning of a new decade during which consumption patterns, technology application, hygiene awareness and lifestyle habits will see rapid enhancements. That’s why business like ours must seek innovation and embrace changes to ensure continuous development.
On behalf of the Board, I would like to thank our management team and staff members, whose professionalism and dedication are critical to our success during this past challenging year. “
Punit Sarda
CEO
